Sourdough hotel

It’s not April 1st, so I guess this article from The Guardian isn’t a practical joke after all: http://www.guardian.co.uk/lifeandstyle/wordofmouth/2012/may/30/the-sourdough-hotel-cultural-centre 

As any sourdough devotee will doubtless know, starters don’t really need the cossetting that the ‘hotel’ doubtless provides. Unsurprisingly, the owner admits that “the hotel hasn’t been a commercial success”. Nice try, though.